August 1, 2017
Why We Care about Customer Engagement
Peter F. Drucker once opined that “the purpose of business is to create and keep a customer.” Acquiring (creating) a customer is difficult because...
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February 14, 2017
Navel-Gazing Won’t Lead to Transformation
Two weeks ago, I noted that change isn’t required in business, but neither is survival. Let’s assume you’re interested in survival. You may have...
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January 31, 2017
The (Network) Times They Are a Changin’
Change is difficult, frightening, and often fraught with risk. Regardless, no matter what our job titles are, our employers need us to embrace the rol...
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October 18, 2016
A Community of Network Engineers, Operations Pros & Executives
We are excited to welcome customers from all over the globe to Dallas this week for our North America Customer Symposium (following NANOG 68)! As netw...
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May 19, 2016
Driverless SDN? Not So Fast.
By some estimates, self-driving cars may soon make the industrialized world safer by replacing cars driven by sleep-deprived, drunk, aged, text-addi...
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March 10, 2016
When Does a Company Know it is Providing Value?
When do companies know (I mean, really KNOW) that they are providing value? How about when their customers inquire about personally purchasing stock...
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March 2, 2016
SDN without Analytics is like Taking Reservations
Without analytics, SDN is only automated, not intelligent. So far, the promise of SDN has been realized in its utility regarding automation. The argu...
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January 12, 2016
Be a Jedi Master – Packet Design Style
The new “Star Wars: The Force Awakens” movie reminds us a lot about the challenges of networking. Just when you think you’ve solved a major iss...
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September 25, 2015
Increased Capex Spending Ups Operational Strain
In recent customer discussions, I have heard one theme repeated over and over again: “Our opex budget is being cut, but I can spend capex.̶...
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March 31, 2015
Inaugural Customer Symposium Highlighted Fast Move to SDN/NFV
In Paris a few weeks ago, Packet Design hosted our first ever Customer Symposium to discuss industry trends and share our latest product developments....
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