Company Will Launch its "Do You Know Everything?" Campaign on the World of Solutions Exhibit Floor
Packet Design, the leading provider of IP network route analytics software, announced a new marketing campaign today at the 2013 Cisco Live Conference in Orlando, Florida.
Packet Design will introduce some levity to the serious world of IP networking by challenging visitors to its booth on their Knetwork Knowledge℠. Packet Design routing experts will test attendees on their expertise in IGP and BGP routing protocols, MPLS WANs, Layer 2 and 3 VPNs and RSVP-TE tunnels. Attendees will leave not only with a higher level of Knetwork Knowledge but also a tee shirt that gives them bragging rights. In addition, they will understand how Packet Design’s Explorer™ family of products:
Gives real-time visibility into Layer 3 topology and routing for proactive service delivery management
Allows replay of the topology and all routing events at any point in time for forensic analysis of network issues
Enables interactive modeling to understand the impact on routing and traffic flows of planned network changes, new workloads and component failures.
“IP networking is complex and sometimes the people responsible for ensuring the availability and performance of critical networks don’t know what they don’t know,” said Steve Harriman, Senior Vice President of Marketing for Packet Design. “Our goal at Cisco Live is to give them new insights, increase their Knetwork Knowledge and have some fun at the same time. Everyone will leave our booth with a smile on their face!”
This will be Packet Design’s twelfth appearance at Cisco Live and the first since its acquisition by Lone Rock Technology Group in March. Along with a cash infusion, a new CEO and management team members, and the addition of an Austin, Texas office location, the company brand has also been refreshed. So conference attendees familiar with Packet Design from years past will see a whole new look and feel.
Cisco Live, which runs from June 23 – 27, focuses on emerging technologies in the network computing space and connects Cisco partner vendors with the end-user community. Packet Design will be in booth 1612 near the Cisco Live Lounge.
Packet Design is the leading provider of route analytics solutions for IP networks. Packet Design’s management software provides the intelligence needed to optimize network routing and performance in real time. The world’s largest service providers, mobile operators, cable and broadband providers, enterprises and government agencies use Packet Design products to improve the reliability, efficiency and predictability of their physical and virtual networks while maximizing the return on assets.